The Beginning
Ruggid Coast originally started with a mission to bring a new line of Canadian-made products to the sport fishing and outdoor markets. We began with just a handful of core items. Shortly after launching, one of our early customers asked if we could design a few custom art pieces for their shop—specifically, a set of salmon designs.
They were an immediate hit. Word spread, and soon other retailers began asking for more of our artwork. What started as a focus on West Coast-themed designs quickly expanded into custom commissioned pieces for direct clients, home and garden decor, and eventual collaborations with talented First Nations artists.
The "Ruggid" Name
We wanted a name that reflected our deep connection to our home on Vancouver Island, British Columbia. "Rugged Coast" felt like the perfect fit—until we realized how many other businesses around the world used it. We needed a way to stand out.
We chose to keep the name, but gave it a meaningful twist: Ruggid Coast.
The "i" in Ruggid stands for Island—a constant tribute to Vancouver Island and a reminder to our customers of exactly where our roots lie.
Our Success
At our core, we are a small, family-run business supported by incredible customers. Today, Ruggid Coast supplies a unique line of home decor, First Nations art, and West Coast metal artwork to galleries and gift shops across Canada and the United States. We also continue to take on custom commissions and specialized projects.
Our Quality
Quality is everything to us. Our rule is simple: we only create and sell artwork that we would proudly display in our own homes. All of our metal pieces are finished with high-quality, professional powder coating to ensure maximum durability and longevity.
100% Made in Canada
Every product we offer is designed and manufactured locally on Vancouver Island, BC. All of our participating artists live locally on Vancouver Island and in the Greater Vancouver area. We are strongly committed to keeping our design and manufacturing in Canada to support our local economy and communities.
First Nations Collaborations
In addition to our original creations, we are honored to produce a unique line of metal artwork in partnership with First Nations artists. Featuring styles such as Coast Salish, Gitxsan/Cree, and Kwakwaka'wakw, these designs are authentic original works.
Each piece represents a true collaboration. We work closely with the artists to carefully translate their vision onto metal, ensuring the design preserves its integrity and that the artist is fully satisfied with the final result.
Fair representation and support are vital to us:
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Direct Royalties: A portion of every First Nations artwork sale goes directly to the artist.
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Artist Promotion: We partner closely with our galleries and retailers to ensure every artist is properly recognized, credited, and celebrated.