Ruggid Coast in the beginning originally started to bring a new line of Canadian made products for sport fishing, and the outdoor market. We started out with a few products.
One of our customers at the time approached us, and asked to to make few pieces of artwork for their store. Specifically we designed a few salmon designs that they thought would do well in the store.
Shortly after more customers learned about us, and starting asking if we had any additional artwork we carried. It grew from there.
We started at first designing west coast themed artwork, and as time went on we started working with direct customers making a variety of custom artwork by commission.
Later as time went on our artwork changed from just west coast artwork, but also home and garden decor. We also eventually started to collaborate with other First Nations artists in addition to carrying our own artwork.